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COLEN

Services

Brand Consulting

When a small company comes to us to build its brand, we write out the steps that would carry it toward a mid-sized firm, in order. It is a plan to follow, not a one-off design job.

What is included

  • Identity and logo
  • Positioning
  • Tone of voice
  • Brand guide
  • A step-by-step growth roadmap

Who it is for

For small companies that want to get their brand in shape and see clearly where to take it next.

Brand Consulting

How we work

  1. Where the brand stands

    We listen to where your brand is today, who your customers are and where you want to go.

    What we do

    • We listen to your company and your goals.
    • We look together at what the brand says today.

    What we need from you

    • You tell us about your company and what you expect from the brand.
  2. Roadmap

    We write out, in order, the steps that would carry your brand from a small company toward a mid-sized one.

    What we do

    • We present a step-by-step growth roadmap in writing.
    • We settle the scope in writing.

    What we need from you

    • You approve the roadmap and the scope.
  3. Identity work

    We work on positioning, tone of voice, identity and logo, and show you every step.

    What we do

    • We define the positioning and the tone of voice.
    • We prepare the identity and logo and show them at each stage.

    What we need from you

    • You give your view at each stage, and we move on with your approval.
  4. Brand guide

    We bring the whole work together in a brand guide and go through the next steps with you.

    What we do

    • We prepare and hand over the brand guide.
    • We go through the next steps of the roadmap together.

    What we need from you

    • You read the guide and send us your questions.

Contact

Tell us about your project.

A short message is enough. Describe your company and your request, and we will reply with a suggested way forward.